This was a challenge in the Autodesk Sketchbook app to make a Black Friday monster. It was supposed to be a human with the burning that a sale creates in a person. The greed and lust for the object of vibrant desire. The shining, colorful ads grab at that piece of a person that is barely human.
It didn't end up looking like a colorful smoke. I feel it looked more like a tumor, but I enjoy it for that.